As the fastest growing sector in the gaming industry, mobile games have hit the big stage. So we were thrilled when Pocket Gems invited us to create a vast range of marketing and promotional assets for their new flagship game launch, War Dragons.
With an emphasis on visually-stunning, 3D graphics and gripping gameplay, War Dragons represents an entirely new chapter for mobile games and we needed to reflect that in our visuals. But quality was not the only benchmark we needed to hit. To allow Pocket Gems to keep the game’s advertising and visual identity feeling fresh and differentiated throughout its lifecycle, we created a range of unique dragon poses and backgrounds that could be mixed and matched in endless combinations.
Services Campaign Strategy Taglines & Manifesto Logo Design Key Visuals Creation Mobile Ad Design App Icon Creation
Creative Director: Li Shen 3D & Digital Artist: Jesse Champlin Senior Writer: Sharon Maher Graphic Designer: Enoch Tengler
