What do you do when you have a highly-anticipated game on the way but no assets with which you can generate buzz within the editorial community? That was the challenge we were tasked with by our International Marketing division. With only a limited budget and timeframe, we had to set up and execute two separate photoshoots that communicated on Rocksmith‘s core promise as the first game to offer a truly authentic guitar experience. The resulting work helped Ubisoft PR and other teams build a robust digital campaign that showcased the game’s authenticity as well as generated a ton of online press across both gaming and music media channels.
Art Director: Li Shen Photographer: Adam Silverman Post Production: Li Shen Agency: Ubisoft Entertainment’s internal agency