When the popular Raving Rabbids series decided to go back in time, the challenge was to communicate the myriad of ways they could intersect—and when wreck—history. The result was this CG spot which takes us on a journey from ancient Egypt to the Roman Coliseum to the Renaissance in order to communicate the game’s core promise: have a blast in the past.
Art Director: Li Shen
Senior Copywriter: Sharon Maher
Illustrator: Johannes Holm
Agency: Ubisoft Entertainment’s internal agency