With more than 7 million units sold, Just Dance 3 was the second highest-selling game of 2011, beat only by Activision’s shooter behemoth Call of Duty: Modern Warfare 3. I was tasked with both the art direction and design of the pack front and keyart for this game. The goal here was to bring a new sense of energy and vibrance to the Just Dance franchise while still leveraging the equity of the brand within gaming culture.
Art Director/Designer: Li Shen Agency: Ubisoft Entertainment’s internal agency
