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Just Dance 3 Keyart

  • March 23, 2014

With more than 7 million units sold, Just Dance 3 was the second highest-selling game of 2011, beat only by Activision’s shooter behemoth Call of Duty: Modern Warfare 3. I was tasked with both the art direction and design of the pack front and keyart for this game. The goal here was to bring a new sense of energy and vibrance to the Just Dance franchise while still leveraging the equity of the brand within gaming culture.

 

Art Director/Designer: Li Shen
Agency: Ubisoft Entertainment’s internal agency

  • Previous ProjectBrothers In Arms Hell's Highway Broadcast Spot

  • Next ProjectAssassins Creed 3 Print Campiagn

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San Francisco, California
Email: li@shedesignworks.com

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