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Assassin’s Creed Black Flag Outdoor Campaign

  • March 24, 2014

The challenge of this task was to create a wide variety of out-of-home placements for Assassin’s Creed Black Flag which included billboards, wild postings, double-decker tour busses, and a massive Times Square video wall installation. To achieve this, I lead a team that included an illustrator and several graphic artists from concept to execution and managed the output of a CG agency. The result was nothing short of the largest outdoor campaign in Ubisoft history.

 

Art Director: Li Shen
Senior Illustrator: Johannes Holm
CG Agency: Ars Thanea
Agency: Ubisoft Entertainment’s internal agency

  • Previous ProjectAssassins Creed Black Flag Pax Wall Display

  • Next ProjectRocksmith Photoshoot

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San Francisco, California
Email: li@shedesignworks.com

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