shendesignworks
  • Home
  • About
  • Contact
Press enter to begin your search

Assassins Creed 3 Print Campiagn

  • March 23, 2014

Let’s ignite the revolution!

For the first American assassin in the brand’s history, our creative approach was to frame the experience of the American Revolution brutally and viscerally—something you would never find in any high school history book. I chose a simple yet strong color palette to symbolize the intensity and violence of the setting. The starkness of the composition was also a purposeful choice to underscore brutality. As a direct result of this campaign, we grew our franchise base 120% at a time in the industry when flat sales year-over-year was considered a success.

Art Director/Designer: Li Shen
Senior Copywriter: Sharon Maher
Senior Illustrator: Johannes Holm
Agency: Ubisoft Entertainment’s internal agency

  • Previous ProjectJust Dance 3 Keyart

  • Next ProjectUbisoft Entertainment: 'Born For This Stuff'

Get in touch

San Francisco, California
Email: li@shedesignworks.com

© 2021 shendesignworks.

  • Home
  • About
  • Contact
Top