This print campaign appeared at E3, the videogame industry’s annual expo. While most publishers were content to settle for a full-page trade print ad with their logo front and center, we created a memorable campaign that celebrated the ingenuity and creativity of Ubisoft’s employees, who make some of the world’s finest and most creative videogames. My role on this project consisted of concepting, art direction of the photo shoot and post production, and illustration of the basketball mural.
Art Director/Illustrator: Li Shen Senior Copywriter: Kareem Fahmi Agency: Ubisoft Entertainment’s internal agency
