For this project, the SDW team was tasked with editing an original 1.5 minute Xperia product video into a compact yet powerful 30 second TV commercial. We created an animated endcard and re-mixed the original sound track to create a completely new video experience.
Stemming from the success of our Xperia XZ2 project, the Sony Mobile marketing team reached out to us to help them create a special trailer featuring the new Spider-Man Homecoming Movie. We were responsible for editing the footage, VO, and special effects in order to create a compelling trailer package. The SDW creative team also designed a custom animated endcard, placing Spider-Man front & center for audiences to behold.
Continuing our collaboration with the Sony Mobile marketing group, SDW was tasked with re-editng an English product video into French. This task required our team to re-edit the original video and create multiple new shots by animating static renders. The SDW team also created entirely new French titles and animations.
We were thrilled to create the 2018 Xperia XZ2 smartphone launch campaign for Sony Mobile US and Canada. The SDW team created all new designs for Sony Mobile’s See it, Hear it and Feel it campaign featuring both static and animated ads for digital, social, and out-of-home media.
As part of our social media campaign management project for NexonM’s Titanfall: Assault, the SDW team created a wide variety of videos to energize community members, driving awareness and engagement leading to the launch of the Titanfall: Assault mobile game. Below is an example of a developer Q&A video the SDW team produced as part of the campaign.
As part of our social media management project for BANDAI NAMCO Entertainment America (BNEA), the SDW video team attended marquee video gaming and anime conventions to capture the experience and interview loyal BNEA anime game fans in attendance. The SDW video team provided a complete video production package from handling hair and make-up for onscreen talent, to shooting man-on-the-street interviews, to editing and producing completed video for use on BNEA social media channels.
In 2016 and 2017 the SDW team had the privilege of working with The Pokémon Company (Japan) to shoot and produce video packages to capture the excitement of the Pokémon World Championship Tournaments in San Francisco and Los Angeles. The competitive spirit and sense of community was palpable at each tournament and our video packages captured that energy for everyone to experience through the Pokémon Company’s social media channels.
Who doesn’t want to work on a Star Wars project? The SDW team was thrilled to produce a series of Developer Diary videos for the launch of Star Wars Galactic Defense on iOS and Android. Working only with raw footage, the SDW video team pulled together interviews, game footage, created the lower-thirds, and implemented subtitling to create compelling video packages for one of the most beloved and popular pop culture/sci-fi franchises on the planet.