Skip to main content
shendesignworks
Menu
  • Home
  • About
  • Contact
Press enter to begin your search
Close Search

Brothers In Arms Hell’s Highway Broadcast Spot

  • March 23, 2014

With the third installment of the popular FPS series Brothers In Arms, we knew we had an opportunity to fill a niche in a market that was shifting away from WW2-themed shooters. The challenge, however, was finding a creative strategy that would be a memorable departure from the genre’s clichés while still communicating the brand’s authenticity. Our solution was to lean heavily on the inspiration of a real-life historical figure: the radio propaganda personality Axis Sally. The resulting ad hit the trifecta for the WW2 shooter market—unique, fresh, and historically authentic. As a result, it won a bronze Addy.

Art Director: Li Shen
Copywriter: Sharon Maher
Agency: Ubisoft Entertainment’s internal agency

Awards: Bronze Addy

 

  • Previous ProjectRaving Rabbids Travel In Time Broadcast Spot

  • Next ProjectJust Dance 3 Keyart

Get in touch

San Francisco, California
Email: li@shedesignworks.com

© 2022 shendesignworks.

Close Menu
  • Home
  • About
  • Contact
Top