- March 21, 2014
For Assassin’s Creed 3, we were challenged with presenting the American Revolution brutally and viscerally—something you would never find in any high school history book. Adopting the letter-writing narrative technique afforded us the freedom to highlight our best gameplay sequences as flashbacks in a logical yet non-linear fashion. Echoing the iconic tone of the Declaration of Independence was a memorable storytelling device which drove home the campaign’s creative message and historic theme. As a direct result of this campaign, we grew our franchise base 120% at a time in the industry when flat sales year-over-year was considered a success. We also won numerous awards including bronze at the Game Marketing Summit for best ad of the year.
Art Director: Li Shen
Senior Copywriter: Sharon Maher
Senior Illustrator: Johannes Holm
CGI: Digic
Agency: Ubisoft Entertainment’s internal agency
Awards: Bronze, Ad of the Year, Game Marketing Summit